Bluuversity

Overview

In collaboration with Bluu Avocado’s BluuVersity, an innovative online educational platform tailored to the needs of today’s young learners, we embarked on a branding exploration project designed to capture the essence of BluuVersity's mission. BluuVersity is dedicated to equipping young people with the practical skills necessary to navigate the complexities of the modern world, providing them with the tools to thrive in an ever-changing environment.

Challenge

The main challenge was to create a visual identity that resonates deeply with BluuVersity’s target audience—youth who are hungry for knowledge, personal growth, and future-proof skills. We aimed to communicate a sense of empowerment and ambition while ensuring the brand felt approachable and forward-thinking. Additionally, it was important to capture BluuVersity's focus on inclusivity and community, making sure the design reflected its role as a place of learning and growth in a diverse, dynamic world.

Results

The branding exploration successfully developed a series of logo concepts that embody BluuVersity’s values of versatility, innovation, and inclusivity. Each design reflected the institution’s commitment to fostering a community of resilient learners prepared for the future. Our photography direction helped capture the vibrancy and energy of the BluuVersity experience, showcasing students in real-world, hands-on environments where their learning truly comes to life. While BluuVersity is still in development, this project has established a strong foundation for their brand identity, helping to communicate the platform's empowering, future-focused vision to its community of learners.

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