PIXA
PROJECT TYPE
Product Design
Client
Pixa Pay
Year
2024
Overview
PixaPay is a revolutionary Web3 startup focused on protecting crypto traders' portfolios with its innovative burner wallet solution. The platform ensures that even if a trader’s burner wallet is compromised, their assets remain secure. My work involved designing both the landing page and the product interface, with a focus on delivering an intuitive experience that resonates with the fast-paced, security-conscious crypto trader, while embodying the essence of Web3 innovation and reliability.
Challenge
The primary challenge was creating a product that conveys complex security features in a manner that feels approachable to crypto traders who are both highly technical and security-aware. This meant balancing sophisticated security technology with a design language that matched the speed and energy of the Web3 community. The landing page needed to communicate PixaPay’s unique offering clearly and compellingly, while also maintaining a style that felt native to the crypto world—futuristic, sleek, and innovative—yet simple enough for non-technical users to grasp without overwhelming them.
Results
The final design solution offered a seamless blend of cutting-edge functionality and simplicity, using visual language that speaks directly to crypto traders. The product interface is clean, fast, and responsive, ensuring that even advanced security features feel intuitive and accessible. The landing page effectively highlights PixaPay’s key value propositions with a bold, modern aesthetic that appeals to the crypto community's desire for innovation and security. Feedback confirmed that the design was not only functional but also aligned perfectly with the unique style of the Web3 space, reinforcing PixaPay as a trusted, forward-thinking solution for portfolio protection.