Rovolo

Overview

Ravolo underwent a significant transformation, evolving from a Web3 protocol enabling cross-game access to becoming a full-fledged gaming studio. My work spanned two phases of this journey: the initial brand identity for their protocol and the complete redesign when the team shifted focus to building their own games.

By working closely with Ravolo's founder, I ensured that the brand retained its original essence while aligning with their new vision. This included designing an entire font library, creating a distinct imagery direction, and blending the brand with the founder’s personal values of innovation and creativity.

Challenge

In the early stages, Ravolo needed a visual identity that represented the highly technical and futuristic nature of its Web3 protocol. This required creating a brand that was minimal yet striking, appealing to developers and game creators.

However, when the team pivoted to a gaming studio, the challenge expanded: how to retain the loyalty of their existing community while crafting a vibrant and immersive identity that resonated with gamers. The founder’s personal creative style also needed to shine through, ensuring that Ravolo felt authentic and reflective of their leadership.

Process

Phase 1 (Web3 Protocol):

• Designed an intricate yet approachable brand identity with clean typography and abstract visual elements to emphasize the futuristic nature of the protocol.

• Developed the initial landing page and visual assets with a focus on sleek, minimalist aesthetics.

• Phase 2 (Gaming Studio):

  • Collaborated with the founder to reimagine the brand, aligning it with their creative vision and personal aesthetic.

  • Designed a fresh design system that balanced Ravolo’s tech roots with a bold, playful identity reflective of the gaming industry.

  • Created a comprehensive font library to support consistent communication across all brand touchpoints.

  • Developed the imagery direction with immersive visuals to capture the storytelling potential of their games.

  • Redesigned key assets, including the landing page, holder dashboards, and game UIs, to reflect the studio’s new focus.

Results

Successfully transitioned Ravolo’s identity from a Web3 protocol to a gaming studio without alienating their existing community.

• Delivered a simple yet iconic brand identity that balances professionalism and creativity, mirroring the founder's values.

• Created a font library and imagery direction that became integral to their visual identity, ensuring consistency across all platforms.

• Designed and implemented a fully responsive website and UI for their games and dashboards, enhancing user experience and accessibility.

By embracing both the technical and creative aspects of Ravolo’s brand, I helped shape an identity that reflects their journey while setting the stage for future growth.

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